How and Where NBA Champions Invest
ome NBA superstars like LeBron James, Kevin Durant, and James Harden invest their earnings from contracts and endorsements across various sectors
These NBA players demonstrate that financial acumen and foresight can lead to lasting success even outside the basketball court, ensuring economic security well beyond their athletic careers.
NBA athletes not only earn substantial sums through their contracts and endorsements but are also savvy investors who diversify their wealth across various sectors.
Kevin Durant: Hi-Tech and Sports
Durant is one of the most active investors in the tech world. His company, Thirty Five Ventures, has invested in startups like Postmates (acquired by Uber), Robinhood, and Coinbase. Just a few days ago, he joined the shareholders of Paris Saint-Germain. His strategy focuses on companies with long-term growth potential, particularly in the tech sector.
Chris Paul: Hi-Tech and Food & Beverage
Paul has invested in Beyond Meat, a leading company in the alternative protein sector. Additionally, he has a stake in PlayersTV, an athlete-created content platform, and in the tequila brand “Cincoro”, co-founded with Michael Jordan and other investors.
Andre Iguodala: Hi-Tech and Venture Capital
Iguodala is known for his venture capital activities. He has invested in companies like Zoom and Allbirds, leveraging his connections in Silicon Valley. Iguodala is also actively involved in the tech world, working with innovative companies to foster the growth of new ideas.
Stephen Curry: FinTech and Lifestyle
Curry has diversified his investments in the fintech sector with Palm, an alternative investment platform, and in fitness with Tonal, a smart training system. These investments reflect his personal interests and focus on enhancing lifestyle and health.
Shaquille O’Neal: Hi-Tech, Food & Beverage, and Media
O’Neal is known for his extensive investment portfolio. He has been involved in the growth of companies like Google and Ring, and owns several restaurant chains, including Krispy Kreme and Papa John’s. He is also one of the largest shareholders in the fast-food franchise Five Guys.
Dwyane Wade: Media, Food & Beverage, and Lifestyle
Wade has invested in the wine production company Wade Cellars and is involved in Li-Ning, a Chinese sportswear brand. He also has stakes in the media company “PlayersTV” and the footwear brand Way of Wade.
Carmelo Anthony: Media and Venture Capital
Anthony founded a venture capital firm called “Melo7 Tech Partners”. He has invested in several tech startups, including Lyft and Munchery, and is involved in media initiatives.
James Harden: Hi-Tech and Food & Beverage
Harden has invested in the restaurant chain “Thirteen” in Houston and holds shares in BodyArmor, a sports drink acquired by Coca-Cola. He has also invested in the urban mobility app “JetSmarter” and the digital media startup “PlayersTV”.
LeBron James: Food & Beverage, Media, and Sports
LeBron has built a diverse empire. He co-founded SpringHill Company, a media production firm valued at over $725 million. Additionally, LeBron is an investor in Blaze Pizza, a chain that has seen exponential growth, and also holds a minority stake in Liverpool, a Premier League team. These investments showcase his long-term vision in entertainment, food, and soccer.